Dynamic Supply Knowledge Series | Volume 1 | Chapter 4
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Matching System Size to Demand
Size the system around actual and anticipated work, not simply the widest printer or the highest advertised speed. A balanced production line allows the printer, shaker, oven, software, operator, trimming, sorting, and heat-press area to work together.
Start With Expected Work
- Daily transfers or gang sheets.
- Typical artwork and transfer dimensions.
- Average and peak order volume.
- Custom versus repeat work.
- Turnaround requirements.
- Seasonal demand.
- Internal use versus transfer sales.
- Expected growth over the next 6–18 months.
| Printer Size | Typical Fit | Buyer Considerations |
|---|---|---|
| 12-inch | Startups, small shops, limited space, lower volume | Lower entry point and footprint; less efficient for large gang sheets or higher-volume production. |
| 24-inch | Growing shops and steady production | Strong balance of capacity, efficiency, footprint, and flexibility. |
| 30-inch and wider | Production shops and transfer sellers | Greater gang-sheet efficiency and throughput; requires more space, utilities, workflow discipline, and demand. |
Advertised Speed vs. Sellable Output
Maximum speed is rarely the only number that matters. Ask how quickly the system produces the quality level you can actually sell, using the print mode, white-ink coverage, artwork mix, and curing workflow you expect to use.
Buying Rule: Do not buy only for today’s smallest job, but do not buy capacity based on imaginary volume. Buy for demand you can reasonably expect to sell.
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